Zap the Generational Gap with Smart Marketing

Guest Speaker:Terri Murphy.jpg

Terri Murphy,


Did you know there are 4 generational consumer groups in our marketplace and every group responds to your marketing and communication differently?

Terri will share what you need to know to get more return on your investment when you use marketing and communication strategies that zap that generational gap!

You will learn:

    • How to write copy that will resonate with the core values and preferences of your target market.
    • What communication channels work best to attract, engage, connect, and convert.
    • How to fine-tune your marketing to get more responses and more return on your investment of online and offline time.
    • How to "narrow-cast" instead of "broad-cast" your marketing messages to become the celebrity authority in your marketplace.



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