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Tips for a successful Point2 Agent account

Now that your Point2 Agent trial has been extended, there are still many things you can do to make sure your account is as successful as possible. The Point2 Agent suite of tools has been designed to provide you valuable assistance in increasing your website’s search engine optimization, getting the most exposure for your listings and most importantly, getting you leads.

The longer you use your Point2 Agent account, the more exposure you will receive. Here are some tips that will help you boost your exposure:

  1. Featured Ads. As you have probably noticed, your Professional trial includes 3 Featured Listings ads and 1 Feature Agent ad that will display your services at the top of search results on our search portal, Point2 Homes, which attracts millions of visitors each month. These ads are free with Professional memberships. Additional ads can be purchased directly through your Point2 Agent account.

  2. Social Media Integration. To make it easy for visitors to your website to share your listings and content on Facebook, Twitter, and other social media channels, you will need to activate the integrated social media toolbar. Instructions for adding the social media bar are here. Or take things up a notch by sharing your listings on your Facebook page with the click of a button. Click here for instructions on how to add the "My Listings" Facebook app.

Another important aspect to having a successful website is to have a strong online presence. Here are a couple tips and tricks to help you achieve this:

  1. Mobile-Friendly Website. There are some easy things you can do to make your website uniquely yours. Adding your contact info to every page, choosing a theme and color scheme that represent you and your business and providing useful content are just a few ways. Click here for more tips.

  2. Creating a WordPress Blog. Creating a blog is easier than ever with our user friendly WordPress integration. Because blog posts contain fresh content, search engines love them, resulting in a boost to your website’s SEO. Find out more.

  3. Single Property Websites. Attract more buyers and impress your sellers with stunning single property websites that help you showcase each home to its fullest potential. The Point2 Agent Professional membership includes 5 single property websites. Click here to learn more.

One last subject we will touch on is one that is important to every real estate agent, generating leads. Not every prospect is ready to buy or sell immediately. Some need nurturing and your Professional membership has the tools to capture, nurture and convert those leads: 

  1. Automated Emails. Drip email campaigns are easy to set up and automated. Most importantly, they help you stay in touch with leads that aren’t quite ready to take the next step, keeping you at the forefront of their minds. Click here to find out how to set up drip email campaigns. 

  2. Advanced Tracking. Track activity and evaluate a lead’s interest level with built-in predictive lead management and tracking tools. Find out more. 

  3. Easy-to-use Lead Management. Point2 Agent not only captures visitors to your website but also allows you to add contacts manually or import them from your email or other databases, allowing you to use the above-mentioned tools to manage them. Click here to find out more.

We know these tips and tricks will help you get the most out of your Point2 Agent account. If you need any help or have any questions about these Point2 tools, please contact us at 866-977-1777 or 877-320-9954 (international toll free), or email at customercare@point2.com.

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